Archive for February, 2011

HALifestyleCenters.com

We soft launched the new Hallelujah Acres Lifestyle Center website (HALifestyleCenters.com) about two weeks ago and we’ve started today to promote it in mentions through social media, email blasts, and some related site CTAs.

When visiting a HALC location, you go there for a full immersion in living the Hallelujah Lifestyle experience. The centers have been around longer than I have been working for Hallelujah Acres, it has always been managed and marketed outside of the company with little interference. The process began last year to bring the marketing back in-house to unify the various Hallelujah Acres branches and have consistent branding across them.

The website features a custom-built reservation system, using MySQL, PHP and jQuery, and full-administrative back-end with reporting for the individual owners, HALC managers and website copy writers. While the front-end of the reservation system looks pleasant and flows well, my personal joy is in the back-end module for the reservation management and reporting; while it was complex enough to challenge and annoy me, it resulted in a fairly easy to use system for even computer-shy Lifestyle Center owners and operators to use.